Shubham Grover

B2B Marketer | Ad Tech Professional | Engineer | Avid Learner

Successfully led Account Based Marketing(ABM) efforts at AdPushup which helped the company power through the B2B expansion phase growing adding 100% YoY (year on year).

Successfully ran paid advertising campaigns for AdPushup for prospects that ultimately ended up having a high LTV (Life Time Value)- Google Ads, Linkedin Ads Facebook Ads, Twitter Ads and Reddit Ads.

Successfully handled CRM automation and led the #nocode adoption at AdPushup working on small business apps that led to continuous improvement of workflow management team throughput- Zapier, Airtable, parabola.io.

Successfully streamlined business process for ‘AdRecover’ and helped AdPushup form an automated new business line to grow customer base to 300+, helping publishers recover up to 25% of their lost revenue due to ad blocking.

Account Management and AdOps Programmatic analysis of the ad stack and its optimization via Demand Path optimization, Floor Prices, Ad Network preference and Header Bidding for partners ranging from Network18 and GSMArena.

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